This is an interesting battle pass event implementation due to the way its rewards tap into player motivations. The game’s growth has been driven by an effective UA push contributing to the game’s increased download numbers, but also interesting product changes such as the latest changes to the game’s live events – a new limited-time battle pass event with storyline rewards and a new limited-time race event. Story-driven merge game, Gossip Harbor®: Merge & Story, has become one of the top merge games in the US market by scaling its performance through December and January. Players earn loyalty points from all purchases made through the PC client, not just through one specific bundle like in the mobile version. RAID: Shadow Legends’ in-game shop in Plarium Play PC/Mac client. Plarium’s decision taps into the out-of-app monetization trend that started ramping up last year, which is driven by developers’ motivation to avoid app store cuts on in-app purchases. You can also earn Plarium Points from all purchases made through the PC client, not just through one specific bundle like in the mobile version. What makes this new loyalty point system even more interesting is that if you play RAID through the Plarium Play PC/Mac client, you earn more points from Daily Playtime Rewards compared to the mobile version. Players can earn points from completing Advanced Daily Quests and from Daily Playtime Awards, but they can also purchase weekly Plarium Points Packs. Plarium Points is a linear reward system that hands out rewards for reaching specific Plarium Point thresholds. RAID: Shadow Legends introduced a new loyalty point system to the game with its latest update. Mobile Legends: Bang Bang has always monetized its big events with limited-time gachas, but now they are testing an event battle pass plan instead. The move fits well with the recent events of mobile games saying goodbyes to their gachas. In the past, MLBB has always monetized its bigger events with limited-time gachas, but this time it’s replacing a limited-time gacha with an event battle pass plan. Players need to complete special M4 tasks and challenges to progress through the pass. The highlight of the event was the M4 Pass, a month-long battle pass with free and premium prizes on its reward path. ![]() Mobile Legends: Bang Bang introduced various M4-themed events and tasks to promote the international esports tournament, Mobile Legends: Bang Bang World Championship 2022, a.k.a. You can find more information about these updates, and plenty of other major mobile updates from the US, China and Japan markets, below. Game for Peace, the Chinese version of PUBG: Mobile, added a new home feature, tapping into the hype around home decoration systems we’ve previously discussed. Outside of the US, the Fall Guys clone Eggy Party continues to perform very well after making it into a top-three-grossing spot. The latest update for RAID: Shadow Legends takes this one step further by introducing a new loyalty points system, with rewards double the points for anyone playing through the PC and Mac clients. In June last year, we revealed how many mobile game publishers are encouraging users to make purchases through external web stores rather than in-game to avoid store fees. ![]() Mobile Legends: Bang Bang, Gossip Harbor and Garena Free Fire (now called Free Fire) implemented new battle passes, with battle pass innovation being one of our biggest trend predictions in the mobile market for 2023.Īnother trend building momentum in January was out-of-app monetization. ![]() We’re not even two months into 2023 but we’re already starting to see some interesting trends in the mobile market build momentum, the biggest of which is new battle pass implementations.
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